The innovation branch
Besides Dr. Gotthilf, over time we have developed an innovative branch of our company — an extended arm of our long history, built so that a pair of brand new eyes could look at what we make and who we make it for. That branch now ships software. The products below are built and operated in-house, under the same standard of care as everything we put in a box.
AI nutrition tracking, built for women
FemQ turns a photo of a meal into calories, macros and the micronutrients that actually matter — iron, folate, calcium, vitamin D, magnesium and more. It sets a daily budget from your own body and goal, tracks water, weight and training, and answers questions through a coach that knows what you logged. Built for women, by the house that has been formulating for women's health since 1927.
AI skin analysis and a routine that fits you
UpNew reads a selfie and scores the things people actually want to improve — skin clarity, jawline definition, symmetry, grooming — then builds a morning and evening routine around the one or two levers that will move the score. Progress is measured on your own face over time, not against a stranger's.
Get in touch with our customer service — Monday – Friday, 07:30 – 16:30.
